Mood Boards, Wireframes, and Mockups
Imagery, Content, and Copywriting
Design, Development, and Management
Imagery, Content, and Copywriting
Design, Development, and Management
Featured Project
Monadnock Paper Mills + Website Redesign
Project and Client:
Monadnock Paper Mills, a premium paper manufacturer, requested a website update that represented their legacy brand and trusted customer service.
Objective:
Deliver a web template and style that was beautiful, functional, easy-to-navigate, yet still familiar to loyal customers.
Process and Roles:
From knowing the brand well as a retained client through Adduco Communications, I developed three concepts based on key values, existing visuals and messaging, and desired identity improvements. I presented these concepts as mood boards and incorporated feedback into home page mockups based on various modern layouts and web trends. I refined various page layouts and brand elements to eventually hand over to web developers building the new site. I was the main contact and designer for image editing, content sourcing, and web optimization for digital assets.
Outcome:
Designs were finalized within three months and implemented into a user-friendly and responsive website, providing existing and new users, including Monadnock employees, a clean, informational, and visually pleasing company tool for marketing and sales.
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