OVERTURE;
an introduction to something more substantial
Marketing Designer
Building Businesses, Brands, and Experiences
through graphic design, website creation, brand development, and multimedia content production.
I am a creative partner specializing in developing visual assets and identities through my expertise in marcomm strategy, integrated content production, event coordination, and experiential marketing. I’ve managed the creative side of small- and large-scale communications projects ranging from website redesign, presentation development, and graphic production to trade show publicity, international branding campaigns, and promotional events. I combine my eclectic technical, artistic, and personal skills to effectively collaborate with team members, clients, and businesses big and small in order to deliver something we are all truly proud of. I'm located on the East Coast in Wilmington, NC and have been working remotely with regional, bicoastal, and global partners for over a decade.
My approach is simple – make an impression. I take your work, ideas, thoughts, and objectives and transform it into something tangible/visual, aesthetic, and connected to you, while being meaningful and valuable to your audience. I establish the visual identity, connecting individual pieces under a unified brand. And I help businesses grow. I’ve worked in all phases of the marketing cycle and can translate that knowledge into relevant practice. If you’re looking for someone with a creative eye, a marketing background, or maybe just design input or an outside opinion, this must be the place.
My career does not inhabit a one size fits all job description which is why I’m glad you're here. Let this be an intro, like a really compelling title sequence that you don’t want to hit the skip button on.
My approach is simple – make an impression. I take your work, ideas, thoughts, and objectives and transform it into something tangible/visual, aesthetic, and connected to you, while being meaningful and valuable to your audience. I establish the visual identity, connecting individual pieces under a unified brand. And I help businesses grow. I’ve worked in all phases of the marketing cycle and can translate that knowledge into relevant practice. If you’re looking for someone with a creative eye, a marketing background, or maybe just design input or an outside opinion, this must be the place.
My career does not inhabit a one size fits all job description which is why I’m glad you're here. Let this be an intro, like a really compelling title sequence that you don’t want to hit the skip button on.
Let’s collaborate and create something beautiful.
✌🏻 Heather
✌🏻 Heather
EXPERIENCE
GRAPHIC DESIGNER + CREATIVE PROJECT MANAGER • 2013-2024
CREATIVE FREELANCER
CREATIVE FREELANCER
As a creative partner I apply my design skills and marketing expertise to a variety of mediums, helping businesses, brands, and experiences to grow and improve. I specialize in the development of brand assets and communications content with a focus on visual identities, presentations, web design, and branded imagery; and blend all of the above to deliver a collective solution. I've collaborated with clients in health and wellness, beauty, lifestyle, and technology industries, including start ups, artists, entrepreneurs, community organizations, small businesses, and international companies.
Through freelance and agency based work, I've been involved in every phase of visual design development – brainstorming concepts, shaping brand image, building templates, guiding art direction, and producing content – leading to artfully designing marketing tools and effectively managing creative projects as my main objectives and strengths. My efficient and captivating work is the result of my ability to convert others' thoughts and ideas into clear and engaging visual representations.
clients include
SAS IoT Analytics Solutions | Own Your Own | Triad Counseling and Clinical Services | Pipton
clients include
SAS IoT Analytics Solutions | Own Your Own | Triad Counseling and Clinical Services | Pipton
skills developed
Graphic Design | Branding | Website Design and Development | Client Relations
Graphic Design | Branding | Website Design and Development | Client Relations
CREATIVE DIRECTOR • 2015-2022
ADDUCO COMMUNICATIONS
ADDUCO COMMUNICATIONS
Adduco Communications supports innovative companies through marketing, business development, public relations, and event management with expertise in industries including packaging, food and beverage, beauty, cannabis, logistics/supply chain, and manufacturing.
I progressed from PR staff to establish and expand the creative department, contributing to the growth of the company into a full-service marketing agency. I oversaw the creative aspect of communications projects including international branding campaigns, trade show publicity, networking and promotional events, and program launches; and supported design and branding for marcomm projects including website redesigns, multi channel promotional campaigns, and print / digital marketing material production.
clients includeCosmoprof North America | Monadnock Paper Mills | Association for Print Technologies
skills developed
Project Management | Art Direction | Event Marketing | Business DevelopmenT
Project Management | Art Direction | Event Marketing | Business DevelopmenT
EVENT COORDINATOR + MARKETING SPECIALIST • 2011-2014
BROOKLYN ARTS CENTER
BROOKLYN ARTS CENTER
Brooklyn Arts Center is a multi-use event venue located in the Brooklyn Arts District of downtown Wilmington, North Carolina. During my time there, I organized a variety of events including art shows, vintage flea markets, and design-focused marketplaces, from conception to execution. In charge of the digital and traditional marketing of the venue and its events, I created and managed social media accounts, email marketing campaigns, advertising, and contributed to the business growth strategy.
events include
Community Art Shows | National Touring Music Acts | Upscale Vintage Markets | LOCAL FUNDRAISERS
events include
Community Art Shows | National Touring Music Acts | Upscale Vintage Markets | LOCAL FUNDRAISERS
skills developed
Event Management | Social Media Administration | Email Marketing | Customer Relations Management
Event Management | Social Media Administration | Email Marketing | Customer Relations Management
EDUCATION
Universitat de València
Master of Business Administration – MBA
International Marketing
Master of Business Administration – MBA
International Marketing
University of North Carolina at Wilmington
Master of Business Administration – MBA
International Business
Master of Business Administration – MBA
International Business
University of North Carolina at Wilmington
Bachelor of Science in Business Administration
Operations Management and Accounting
Bachelor of Science in Business Administration
Operations Management and Accounting
CERTIFICATE
Parsons School of Design and Wallpaper* via Yellowbrick.co
Parsons Product Design Essentials Certificate
Parsons Product Design Essentials Certificate
PROFICIENT IN
Adobe Creative Suite
Expert in Illustrator, Photoshop, InDesign
Intermediate in Premier Pro, After Effects
Intermediate in Premier Pro, After Effects
Google Workspace
Expert in Google Sheets, Google Docs, Google Slides
Expert in Google Sheets, Google Docs, Google Slides
Microsoft Office
Expert in Powerpoint, Excel
Expert in Powerpoint, Excel
Other Programs
Squarespace, WordPress, Shopify, Google Analytics, Keynote, MailChimp, Canva, Asana
Currently learning Figma and Miro
Squarespace, WordPress, Shopify, Google Analytics, Keynote, MailChimp, Canva, Asana
Currently learning Figma and Miro
"
Heather is committed to every project
until it is the best it can be,
and if she isn’t able to do something
she comes up with a solution
to make it happen.
until it is the best it can be,
and if she isn’t able to do something
she comes up with a solution
to make it happen.
"
Beyond her creative abilities,
she is one of those rare people
who can be creative AND extremely logical.
Her ability to take data and present it visually
in a way that informs and delights the viewer
is incredible.
she is one of those rare people
who can be creative AND extremely logical.
Her ability to take data and present it visually
in a way that informs and delights the viewer
is incredible.
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